Start The Year Right!This showed up on my reading list, and the words inspire me for this next year:
- Bring value to the customer.
- Provide 51% of the value in a relationship, whether its's with an employee, a client, or a stranger.
- Always play the long game of lifetime value.
- Smart work will never replace hard work; it only supplements it.
- People are your most important commodity.
- Patience matters.
- Never be romantic about how you make your money.
- Try to put yourself out of business daily.
-- Gary Vaynerchuk
(AKA "Gary Vee")
The first bullet jumped to my attention was #7, "never be romantic about how you make your money." My professional focus is changing to "Pick Rick" which identifies the different ways I can bring value to a customer. There is nothing particularly romantic about this approach.
The seventh bullet goes hand-in-hand with #1, "bring value to the customer." This is especially true for teaching and mentoring. Near the end of each training/mentoring session I ask if the client is satisfied with the pace and quality of knowledge.
Bullets 3 and 8 also go together. Each day I try to share as much knowledge as I can (#8) because when some needs something new they will come to me (#3)!
Another pair of bullets are #5 and #2 ("people are important" and "give 51%"). I sometimes argue the latter point: while you should aspire to give more in a relationship, you should nonetheless give 100% of your abilities.
(#4) I like how Gary doesn't shy away from work, whether it's smarter or harder. [Warning: Cliche ahead!] The bottom line is that you should roll up your proverbial sleeves, wade in and get your hands dirty regardless of the tasks at hand.
Finally, I want patience and I want it now. (#6) Yeah. Right. But patience does matter when you are working with other people. Give them the time and space to process change.
I found Gary Vee on YouTube videos, then searched for him as an author. I found a book from 2016 ("#ASKGARYVEE" by Gary Vaynerchuk)