What is a Copywriter?
Those three titles sound similar, but they have very different views of the same content.
Take, for example, the ever-present coffee pot.
- Technical Documents (Technical Writer)
- The technical writer wants to explain the coffee pot. How many cups does it make? How tall is it? Does it shut off automatically?
- Content Writer
- The content writer writes about the coffee pot. Do you need a 12-cup or a 4-cup coffee pot? What's the best way to make coffee in this particular coffee pot? Are there any alternatives?
- Content documents appear on blogs and in magazines. Example: "The size of the coffee pot depends on whether you are making coffee for yourself, for the family, or the office..."
- The sole purpose of this genre is to motivate you to buy the product. It is intended to be compelling and enticing. You want it!
- Copy-written material has to tell the truth and should include specific details to support the claims you make.
- "Your eyes are barely open, but your nose is wide awake as the aroma of fresh-brewed coffee fills the room. The coffee maker started 10 minutes ago. Your first cup is ready! This 4-cup coffee maker gets your day started faster."
- Technical Copywriters
- This is an interesting combination for a writer that has both technical skills and selling skills. This skill set is absolutely essential for any company that sells any product or service involving technology.
- The technician is the person who has (probably) purchased the product, read the documentation, and actually uses it.
- He/She preps the coffee, sets the timer; later pours the brewed coffee and sets out the condiments.
Rick Jaggers: Copywriter
- Web Developer
- IT/Computer Specialist
- WordPress guru
- Technical Writer
- Content Writer (Blogger)
- Business Mentor and personal coach
Wikipedia defines copywriting as "the act or occupation of writing text for the purpose of advertising or other forms of marketing."