SCORE Workshop: "10 Tips for advertising your business"

Target your customers
-- Focus as clearly as you can
-- People who believe you can best serve them 


Use "every door direct mail" from usps
us mail must be repeated at least 3 times

Composing your message: stress benefits, not features!

Beware social media sites
- Facebook now squeezes audience to 2%
- You are using someone else's audience
- Site controls who see their/your message, and how much you pay

Try to use earned media - i.e. interview on TV